Blog

Entreholic Addictive Tools – Voxer

If you had the ability to send a live voice message instead of typing it out in a lengthy text or email, would you do it?

That’s why we were all over this new smartphone app that has revolutionized how our team communicates.

Don’t send another text without using…

Addictive Tool Name: Voxer

Product Boosting Category: Team Collaboration

Website: http://www.voxer.com/

What’s the deal?

Voxer combines the power of live voice with text, photos, and videos all in one smartphone app. In fact, Voxer is the only app that delivers live voice files to mobile devices. You can listen immediately or listen later and the app is compatible with all cell carriers and works anywhere you have WiFi access.

How much does it cost?

Try it out for free for a personal account and $3.99 per user each month.

Skip a boring text when you’re checking in on a project. Instead, use Voxer to send a video recording or a live voice message. What other collaboration tools are in your business toolkit? We’d love to hear about them. Let us know your favorites on our Facebook page!

Ok, we’ll see you next week!

The Entreholic Team

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

Not a regular Entreholic Addictive Tools Subscriber? Once a week. One really cool addictive marketing or productivity tool. Click here to sign up.

Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists!  Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!

Follow us on Facebook and Twitter as well for more tools and insights!

Entreholic Addictive Tools – SaneBox

Entreholic Addictive Tools - SaneBox

How many emails do you have in your inbox right now?

If you’re like us, it may be a few dozen (or hundreds) more than you want.

With hundreds of new emails hitting your inbox every day, getting through them all can seem impossible. Even worse, digging through them all to find the one email you need to respond to takes precious time out of your already crazy schedule.

Good news! We found the best email management tool you cannot go another day without.

Next time you check your email, check it with…

Addictive Tool Name: SaneBox

Product Boosting Category: Productivity

Website: https://www.sanebox.com/

What’s the deal?

With SaneBox you can quickly filter through your emails in seconds and find the most important emails for you to read and respond to. SaneBox’s powerful algorithms filter unimportant email out of your inbox, so you can focus on what matters. You can also schedule emails and send them later. Plus, with SanBox’s No Replies feature, you can be reminded when your contacts have not responded to important emails. With no downloads required, you can start using SanBox within minutes on your computer or mobile devices.

How much does it cost?

Try it out for free for 14 days, then plans start as low as $7 per month.

You’ll be amazed at how much time you can save. Talk about an instant stress reliever! What other email management tools have you used and love? Share your must-have tools with us on Facebook!

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

Not a regular Entreholic Addictive Tools Subscriber? Once a week. One really cool addictive marketing or productivity tool. Click here to sign up.

Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists!  Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!

Follow us on Facebook and Twitter as well for more tools and insights!

Entreholic Addictive Tools – Chrometa

Chrometa - Entreholic Addictive Tools Series

We were weeks behind on invoicing and were up to our necks in trying to keep track of how much time we spent on each project.

Can you relate?

If you spend hours to create invoices, just to get paid for the hours you’ve already worked, then we have a solution to save you time!

Say “hello” to our little friend…

Addictive Tool Name: Chrometa

Product Boosting Category: Timekeeping

Website: http://www.chrometa.com/

What’s the deal?

Chrometa works in the background of your Mac or PC capturing the time you’re spending working on projects. You can easily categorize time spent answering emails, making phone calls, addressing text messages – you name it. With the mobile time tracking app, Chrometa is simplifying how you track and expense your time to clients. You can program in simple keystroke shortcuts to be sure the time is assigned correctly to a project or client. And, with Chrometa’s email feature, the subject line and the recipient’s name are logged to help you keep track of all email correspondence.

How much does it cost? 

Try it out for free for 30 days, then monthly plans start as low as $12 per user.

We’re loving the easy invoicing we’re able to do with Chrometa. What other time saving tools are you using in your business? Let us know your favorites on our Facebook page!

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

Not a regular Entreholic Addictive Tools Subscriber? Once a week. One really cool addictive marketing or productivity tool. Click here to sign up.

Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists!  Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!

Follow us on Facebook and Twitter as well for more tools and insights!

Entreholic Addictive Tools – Skiplagged

Skiplagged - Entreholic Addictive Tool Series

Whether you’re traveling for business or leisure, you’re all about getting the best rate, right?

We are too! That’s why we were cashing in the savings when we started using this simple online tool.

For your next trip, you have to try…

Addictive Tool Name: Skiplagged

Product Boosting Category: Travel Booking Platform

Website: https://skiplagged.com/

What’s the deal?

Skiplagged is your go-to travel website. Their platform is easy to use to search for the best deals on airfare and hotels, anywhere in the world! Skiplagged gives you the inside scoop to uncover prices not found anywhere else online. Their incredible savings power has caught the attention of large media outlets like Business Insider, Forbes, Times, Entrepreneur, and over two dozen others.

How much does it cost?

It’s 100% free and you can download their mobile app to take the savings with you!

Let’s play a game. Post your travel savings on our Facebook page and let us know what you think about Skiplagged.

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

Not a regular Entreholic Addictive Tools Subscriber? Once a week. One really cool addictive marketing or productivity tool. Click here to sign up.

Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists!  Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!

Follow us on Facebook and Twitter as well for more tools and insights!

Entreholic Addictive Tools – Wordable

Entreholic Addictive Tool - Wordable

Do you have a WordPress site? If so, you know how cumbersome and time consuming it can be to upload new content and images.

Not anymore!

When we stumbled across this time-saver, we immediately tried it out and were shocked at how easy it was to update our blogs. All, without having to even sign in to our WordPress account!

Reclaim hours of your life back with…

Addictive Tool Name: Wordable

Product Boosting Category: Content Management

Website: https://www.wordable.io/

What’s the deal?

With Wordable you can upload content and media to your WordPress account in less than a minute! Just type or upload your content to Google Docs, login into your Wordable account and click “Export”. That’s it! Your content will be instantly transferred to your WordPress account and saved as a draft.

Go from spending hours fussing around with formatting and uploading images to having all of your content ready to publish in 60 seconds flat!

How Much Does It Cost?

Sign up for free and get unlimited exports for the first 24 hours. Monthly subscription plans start at $19 a month.

Send us your thoughts when you try Wordable out. And, let us know on Facebook how much free time Wordable has helped you regain.

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

Not a regular Entreholic Addictive Tools Subscriber? Once a week. One really cool addictive marketing or productivity tool. Click here to sign up.

Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists!  Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!

Follow us on Facebook and Twitter as well for more tools and insights!

Entreholic Addictive Tools – OptinMonster

OptinMonster logo

Quick question: How are you using your website to capture leads?

That was a question we had to ask ourselves too – and we didn’t have a good comeback. If you’re like us, you want to get visitors on your site to engage, and definitely get their info so you can reach out to them with offers and news.

We went digging and found this effective tool to turn your web visitors into customers!

Next up on our list is…

Addictive Tool Name: OptinMonster

Product Boosting Category: Lead Generation

Website: http://optinmonster.com/

What’s the deal?

OptinMonster’s your go-to tool to make engaging and effective optin forms for your site. With a powerful drag and drop builder, you can quickly create visually appealing forms that are designed to have a high conversion rate. Plus, with OptinMonster’s page-level targeting, you can display unique offers to web visitors based on their location and how they interact on your website.

When a visitor completes your optin form, their information is seamlessly stored, making it easy for you to segment your email list and group your subscribers based on their interests.

How much does it cost?

Plans start as low as $9 a month if you pay for a year, or $19 for a month-to-month option.

When you try out OptinMonster, let us know how it worked for you. And, be sure to follow us on Facebook to get more great info to grow your business.

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

Not a regular Entreholic Addictive Tools Subscriber? Once a week. One really cool addictive marketing or productivity tool. Click here to sign up.

Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists!  Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!

Follow us on Facebook and Twitter as well for more tools and insights!

Entreholic Addictive Tools – Wipster

We recently put together a video and ran into a BIG snag. We wrote the script, got it voiced over, and had an amazing animation team put it together. But, when it came to coordinating everyone’s edits, comments, and ideas it all was a jumbled mess!

So, you can imagine, we were relieved to find this easy video management tool.

Get in on the action with…

Addictive Tool Name: Wipster

Product Boosting Category: Video Management

Website: http://wipster.io/

What’s the deal?

With Wipster, you can easily upload any video file to preview and share it with the people who need to see the work. You can instantly add comments at various points in the video and Wipster will collect all comments into an actionable “to-do” list. And, because everyone on the project can see and reply to each other’s comments, you get collaboration in real-time. It’s that simple!

Are there integrations?

Wipster pairs nicely with Adobe After Effects or Vimeo.

How much does it cost?

You can try it out for free or upgrade for as little as $15 per user a month.

Have a favorite media management tool you use? We’re always on the lookout for affordable and cool video resources. Drop us a note on our Facebook page and let us know what you think of this tool!

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

Not a regular Entreholic Addictive Tools Subscriber? Once a week. One really cool addictive marketing or productivity tool. Click here to sign up.

Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists!  Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!

Follow us on Facebook and Twitter as well for more tools and insights!

Grow Your Business Overnight – How to Do Less Work and Scale Your Business Without Going Broke

top-10-business-tools

Imagine starting your business and selling it for millions in less than two years. It’s every entrepreneur’s dream, but it was reality for three engineering buddies, Javier, Kevin, and JJ. Just like you, they had a vision, an idea that would make life easier for people. If they could develop it, scale it quickly, then they would be making good (and easy money).

They got to work, just like you have, crafted a plan to design the mobile email application, and soon they were living the small business dream. They ran into snags with product design, technical bugs, some of the very same hurdles you may have had to overcome. This technically complex and challenging vision looked like it might slow them down.

And, the way most startups are structured, it would have.

But it didn’t.

When most would have scrapped the idea for something a bit more profitable, they went back to the drawing board and unearth an innovative strategy that paid off big!

Little did they know, their mobile email app would become the best example of how you can work less and make more, in no time.

They had an unconventional idea that helped them make millions in a matter of months. Their business idea wasn’t rare and in fact had been done before. But, they were able to leverage the secrets you’ll discover in this blog to scale their business from an idea to catch the attention of leading technology companies like Microsoft.

In a few minutes you’ll get access to some of the same business tools that the founders of Acompli tapped into, to realize amazing growth.

Most entrepreneurs struggle with balancing how to invest their money and time to get the best return. You may be experiencing the financial and time pinch. You may have considered giving up. You may even have wrecked your brain to figure out how to grow your business without sacrificing even more.

If you’re like most, you have a great idea. You have the dedication to grow that idea, but you may be short on resources. The more you work, the more work there is to do. And, before you know it you’re stuck on a hamster wheel somewhere in between getting your idea off of the ground and positioning it in front of your target customer.

And, that’s where your profits and productivity stall.

You’re not alone. The founders who made millions in less than two years, were where you are today. But, they found a better way – a way that saved them tons of time and got them the industry recognition they needed to get an amazing ROI.

Settle into a comfortable spot and take the next 3 minutes to read this blog. As you read it, you will discover ten addictive tools that will help you free up your time, work less and make your business profitable and instantly scalable.

You’ll also see what came of Acompli.

Tools 1 & 2: Fiverr & UpWork – Get Others to Do Your Work for You

If you take an inventory of all the business-related tasks you do everyday. How many of them can be done by someone else?

There are some tasks that only YOU can do. But, there are a host of other tasks that you can get someone else to do, on their time, and for cheap. Your time is valuable and should be left to building a business strategy, not doing data entry or trying to learn how to code.

Don’t fall into the mental trap that “no one can do it as good as I can”. If you let your inner control freak take over, you’ll stay on the hamster wheel. Break the mindset now, get off the hamster wheel, and kick back as your well-oiled freelance machine does the work for you.

The founders of Acompli outsourced from day one, giving them the time they needed to develop their app to beat the competition. If they had spent their time doing administrative tasks that took them away from coding, you wouldn’t be reading about their amazing growth.

Here are just a few areas you can outsource for pennies on the dollar and still get high-quality output:

  1. Graphic Design
  2. Data Entry
  3. Website Development
  4. Keyword Research
  5. Content Creation (blogging, white papers, lead magnets, emails)
  6. Social Media Management

Find those time drains in your day, and let them go. Focus your attention and efforts on perfecting your business idea and getting it customer-ready.

Maybe you’re at the point where you’re ready to try something new. Or, maybe you’ve been there for some time now. Either way, we have a set of tools that can help you realize a better and more efficient way to get the business results you deserve. (In just a minute I’ll give you the inside tip into 200 other tools you can use to achieve incredible growth.)

Tools 3 & 4: Crystal Knows & Really Good Emails – Steal Email Marketing Secrets

When you accept the fact that you can learn from others who have had great success – you’ll take the stress off of yourself from having to reinvent the wheel.

Find what has already worked for companies and replicate it for your business.

That’s the premise behind this amazing tool. Fortune 100 companies hire expensive sales and marketing experts to craft email marketing campaigns. They A/B test them, sink millions of dollars to figure out what wording works and what customers ignore. You could repeat this yourself and spend thousands of dollars – but, do you really have the money to do this?

Customer outreach can be challenging even for Fortune 100 companies.

If you’re like most businesses, every dollar has to be stretched. So, investing money on emails is not an option.

The founders of Acompli studied what had been done before and the outcomes of those businesses. They found that most failed when they invested in areas that they could instead poach ideas from. Stepping outside of the box is what you need to get out of the everyday rat race entrepreneurs get stuck in and think on a bigger level.

Leveraging technology to your advantage is the best way to scale your business.

The problem is we often don’t realize that doing this is an option – or even legal.

Using Really Good Emails you can see what other companies are using. Check out their layouts, graphics, text, and their success rates. Even better, outsource email creation to a freelancer and have them scour the site for great examples. Learn from them, recreate them, and reap the benefits of someone else’s hard work (and money).

On this blog we publish tools you can use, in categories, so you can see exactly what tools are available to solve your business needs. When new ones come out, we review them, test them, and send them your way to tap into even more business success.

(Don’t lose out on being the first to know about a business tool, click here to sign up for our Addictive Tool Series.)

Tools 5 & 6: LongTail Pro & Spyfu – See Why and How Your Competitors Are Winning

To have real business success you have to outdo your competition. Have better keywords, a killer website, or above anything else, drive MORE traffic. If you’re a small fish in a big sea of businesses, look at what the big fish are doing.

In the past, unless you had insider access, it would be impossible to know the ins and outs of your competitors business and marketing strategy.

With new online tools like Spyfu, you can take cyber stalking to a whole new level to get you higher profits in less time.

See what keywords your competition is using, what Google Adwords their running, and what platforms they’re on to drive their traffic. Your product or service is worth buying, so why not find the information you need to position it for customers to see?

Leveraging cheap, competitive analysis technology like LongTail Pro is just the secret weapon you need to get one foot off of the hamster wheel and have more time (and money) to focus on scaling your business quickly.

Tools 7 & 8: Promo & Vidyard – Make Your Business Irresistible with Video

Many businesses make a big mistake!

They use outdated marketing to get new customers and end up wasting money with no results. If you want to be a successful business in the 21st century, then you MUST find what works for today’s audience. You also have to be nimble enough to ditch what’s not working and switch to what will.

If you invested thousands in social media and it isn’t getting you the leads you need, don’t continue sinking costs into a dying process. Be creative, think outside the box – this may be the only way for you to get off the hamster wheel.

If you’re not using videos to sell your business, you’re losing out on sales.

Vidyard and Promo give you unprecedented access to making videos that will SELL your product or service.

Here’s why businesses that leverage videos, and leverage them well are winning BIG with today’s customers.

  • 4x as many customers would rather watch a video about your product than to read about it.
  • 25% of new customers will lose interest in your business if you don’t have a video.
  • 4 in 5 customers say they look for a video showing how your product or service works

Back to Acompli…

They did something a bit unusual in terms of marketing – and it paid off big time for them. Keep reading and you’ll soon discover why they are the best example of why you have to think outside of the box to rack in amazing profits.

Tools 9 & 10: LuckyOrange & Mouseflow – Move “Browsers” to Buyers

Even if you have a killer website, your work isn’t done. In fact, it has just started. With an online presence, more and more customers will be coming to your site. If you don’t have a website or don’t have one that is up to par, get it there quickly – or lose sales.

When customers come to your site, you should know where they enter, what they do, and how to convert them into buyers.

Most businesses are too passive when it comes to driving sales.

Don’t be satisfied with someone clicking off of your page. Try to find out why, what they were looking at when they clicked off, and how you can amp up your content to compel them to checkout, visit your store, or give you a call.

Routinely take a deep dive into your website analytics and ask yourself:

  • What pages drive the most traffic?
  • How many customers convert versus just browse my site?
  • Does my content draw the customer in and make them WANT to buy?
  • Are my product or service descriptions clear and accurate?
  • Am I using video effectively to pitch my business?

If you have a concern with any of these questions, fix it, or recruit talented and affordable help to get your website in better shape.

Your website is a professional reflection of your business, so take it seriously.

Don’t be afraid to refresh your content, swap out text and see if it resonates better with your target market. This is where some inside intelligence can be helpful to see what your competitors are doing on their page and how their content is crafted. Remember, why waste your time and money if you can replicate what has already been proven to work!

Now back to Acompli and their unorthodox decision…

Their email app wasn’t groundbreaking, so they knew they had to code the hell out of it to get it to stand apart from what was already available.

Most businesses would have simultaneously invested in marketing and product development. But, they didn’t. Instead they freelanced and hired a talented team of engineers. They did hire a few marketing and sales people, but their main focus was on coming up with innovative ways to get the coding perfect and the email app market ready.

And, they’re unusual decision paid off – and paid off big. Not only were they acquired, but Microsoft bought their email app for $200 million. So from business idea to acquisition in exactly 18 months. All because they chose to leverage their tools to get the best engineers on the project to create an irresistible email app that Microsoft had to have.

You can get similar benefits by rethinking how you’re doing things. By stepping back and being willing to let go a bit and use these business tools you can achieve measurable growth, with minimal effort or money. Your first step is to get our Outsourcing Blueprint worksheet and video to see where you can leverage tech and freelancers to free up your business.

I want my exclusive copy of the Outsourcing Blueprint worksheet.

Entreholic Addictive Tools – HipChat

“Did you get my last email?” I’m sure you’ve ran into your fair share of missing messages, or those questions that were left unanswered because no one saw “that” email.

We had our run ins with those communication snags too. So, we did what we do best – we went searching for a tool to help us. And, we found a gem!

Next up on our must-try list is…

Addictive Tool Name: HipChat

Product Boosting Category: Team Collaboration

Website: https://www.hipchat.com

What’s the deal?

Whether you’re looking for a quick and secure instant messaging portal to keep your teammates clued in on your progress, or need to have the ability to start a video conference call in minutes, HipChat has the platform for you (and your team). Users can upload and share documents, tag each other in messages, and send automated alerts when messages go unread. Seamlessly connect your team together through HipChat and create meeting rooms for team members to simultaneously share ideas or project updates. You can even bring clients, vendors, and other third-parties into a HipChat room – giving them access to only see what you want them to see.

What are the integrations?

HipChat integrates many services like JIRA, Bitbucket, GitHub, Asana, Google, and over 200 more. Click here for a full list.

How much does it cost?

It’s free, or you can upgrade for $2 per user to tap into unlimited video conferencing.

What other team collaboration tools do you use that you can’t do without? We’re always looking for tested business tools to cover. Share your ideas on our Facebook page.

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

Not a regular Entreholic Addictive Tools Subscriber? Once a week. One really cool addictive marketing or productivity tool. Click here to sign up.

Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists!  Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!

Follow us on Facebook and Twitter as well for more tools and insights!

The Evolution of the Entrepreneur – How to Shatter the Growth Ceiling

Shatter the Growth Ceiling

In today’s age, the barriers to entry for starting a business have definitely come down. However, growing and scaling that idea into a company is a different story. This is often the time when you’re working 14+ hour days, sacrificing time with friends and family, and experiencing the stress and sleepless nights of taking a risk for an unknown payoff.  The initial launch comes with a larger than life to-do list to establish your company, to get customers coming through the door, and to find ways to scale quickly without going into too much debt in the process.

How entrepreneurs and small business owners handle the early growth is critical to their success. They must embrace the concept of leverage to actually move the business forward while still managing the day-to-day whirlwind. More on that a little later.

Historically, it is estimated that 96% of all small businesses fail within the first ten years. As they experience growth early on, the focus must quickly shift from launching the business to growing the business. And this growth comes with a host of growing pains, including how to:

  • Manage cash flow to invest in the business
  • Find and keep the right staff to help the business grow
  • Implement operational practices to make sure the day-to-day tasks are completed
  • Position the business in front of customers to drive sales
  • Juggle personal and family obligations while investing time in the business
  • Avoid burnout, anxiety, frustration, and the general highs and lows of being a new business owner

The natural progression of business growth from idea to startup to small business is full of challenges, coming from all directions – financial, business-related, and personal. As a business moves toward scale, it and the entrepreneur inevitably hit a hard growth ceiling. This is the place where another layer of people, systems and processes is required to experience sustainable growth. And, this is where finding a better way and using collaboration and leveraging the resources, people, and tools around you are essential.

There Is a Way to Overcome the Growth Pains

Despite most businesses calling it quits within the first few years, this trend is quickly changing, and more businesses are able to overcome the growth ceiling.

However, those who are successful must make BEHAVIORAL and MINDSET changes.

Entrepreneurs and small businesses are starting to understand the concept of leveraging time, money and resources…and execution.  They are finding creative ways to study, learn from, and implement proven growth hacking and execution strategies to be able to work on their business, instead of only working in their business. The pains of finding affordable and efficient ways to grow are nothing new, so why not leverage the skills, strategies, and tools other companies have successfully used to break through the growth ceiling.

But, what does leverage really mean for the entrepreneur and small business owner?  How can you generate more leads, close more sales, save time and money? You must have a strategy and a SYSTEM for how you approach it.

Here are just three of the many ways that you, the entrepreneur, can focus on leveraging those within your ecosystem to scale your business:

  • Leverage Your Money: Finding ways to get higher output without sacrificing your bottom line is a constant challenge, even for large companies. Taking advantage of free or inexpensive online tools, hiring freelancers, and establishing automated systems for day-to-day tasks can all be easy ways to make your money go further. The more money left in your business, the better able you are to grow your business. It’s true that it takes money to make money, but investing wisely in the ecosystem you build around your business will mean the difference between looking up at the growth ceiling, or standing above it and using it as a launchpad.

Here are a few examples of how you can leverage your money to grow your business.

  • Outsourcing content writing. If you don’t have great content to post and share (blogs, press releases, case studies, thought leadership guides), then you’re losing ground. Content is king, and it takes time, but it needs to get done and it doesn’t have to cost a fortune. There are specialized online platforms you can tap into and get access to amazing writers for incredibly low cost.
  • Find a freelance graphic designer. Whether you need a new logo, infographics, brochures, or case studies formatted and designed, a freelance designer may charge only $25 to $100.
  • Free PR. Platforms such as Quuu.co that for as little as $25 to $75 can get your content pushed to all the major influencers. Or use a tool like prlog.org to submit your press releases for free and get the same results as with expensive solutions used by big companies (i.e. PR newswire).
  • Videos for less. If you know where to look, you can get high quality videos with professional scripting, professional voiceover, and eye-catching graphics, all for a fraction of what a local videographer may charge.
  • Explore data scraping. Instead of spending money to attend or exhibit at industry tradeshows, get a freelancer to scrape all the tradeshow websites for the conference or tradeshow speakers and capture all the influencers in your market. Then, you can hire a freelancer that specializes in social media marketing to connect with them on LinkedIn, Twitter, and Facebook.
  • Leverage Your Time: How much time are you really spending in your business versus working on growing your business? If you’re like most entrepreneurs, you’re in there every day, sun up to sundown, and may have limited time to plan, collaborate with potential business partners, and find new ways to take your business to the next level. Identifying and using online tools to manage not just your time but your business can help to free up your time to focus on the next steps. If you’re spending too many hours on a task, time that should be allocated for business growth brainstorming or execution, then consider outsourcing to get the work done, without restricting your time to devote on business growth.

Leading entrepreneurs are using these strategies to better use their time.

  • Hiring virtual assistants to keep up with competitors. Studying what others around you are doing takes significant time. But, hiring a virtual assistant who can do the online market research and compile a spreadsheet of your competitors information, even collecting their marketing materials, can save you time and money!
  • Using handwriting robots. In today’s digital world, a nice follow-up handwritten letter can do wonders in advancing a sale. Bond.co can create inexpensive handwritten letters and notes and send them to sales prospects, with a click of a button.
  • Leveraging online tools. If you want to do some cyber spying to learn what online marketing strategies are working for your competition, then free tools like Spyfu.com and help! You can quickly download all your competitor’s top performing keywords, see their Google Ads, and much more.
  • Maintain a Mindset of Execution: Build and Leverage the Network Around You. This includes how you manage and use your own skills and staff if you have them. If you’re spending 25% of your time working on your business and 75% of the time working in your business, then it’s time to shift your focus. The time you spend working ON your business is what moves it forward. Build a trusted and experienced team of freelancers and employees to take the operational tasks off of your plate, so you can shift from operations, and everything else under the sun, to strategy.

When you’re scaling the growth ceiling, consider these examples of how other entrepreneurs are building a network of resources.

  • Find your niche and stick to it. As the visionary behind the business, your time may be best spent networking, speaking to prospects, or creating a growth strategy. Figure out what you are the absolute best at doing in your business and free up your time to do this.
  • Be okay with letting go. Instead spending 4-5 hours writing content or trying to learn how to update your WordPress website, utilize someone who can do it quickly, and free up your time for what’s more important. Remember, always ask yourself, “Is this the best way for me to spend my time”. If the answer is “no” then find a freelancer to do the work. Your time is usually best spent closing a sale or developing a new market strategy.
  • Implement an “Operating System”. This is one of the most important elements! Having an operating system to bring discipline and accountability into your business is essential to establishing and executing goals as a team. Whether it is the Entrepreneurial Operating System (EOS), The Gazelle’s Scaling Up System (Rockefeller Habits), The 4 Disciplines of Execution or a similar program, the key is to find a system to use and implement. Keep in mind that you don’t have to invest in their full program to start. Each program has a website with free resources. You can also purchase a book on Amazon.com that summarizes their programs for less than $20.

The 21st century entrepreneur has many more tools at their disposal than their predecessors. Using a blend of creativity, data and execution resources to find paths of growth overlooked by others is helping small businesses around the world experience unprecedented growth. The key is how to unearth proven growth hacking strategies to maximize your time, get more out of your financial investment and create a self-sustaining network of people focused on growing your business. Leveraging the expertise of other entrepreneurs and growth hackers can be a great place to start, so look out for networking and workshop opportunities.

1 8 9 10 11 12 15