Have you ever felt like you have more POTENTIAL trapped inside you?
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Product Boosting Category: Professional & Business Growth
Website: http://thetrapofsuccess.com
What’s the deal?
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How much does it cost?
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Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!
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Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists! Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!
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In today’s age, the barriers to entry for starting a business have definitely come down. However, growing and scaling that idea into a company is a different story. This is often the time when you’re working 14+ hour days, sacrificing time with friends and family, and experiencing the stress and sleepless nights of taking a risk for an unknown payoff. The initial launch comes with a larger than life to-do list to establish your company, to get customers coming through the door, and to find ways to scale quickly without going into too much debt in the process.
How entrepreneurs and small business owners handle the early growth is critical to their success. They must embrace the concept of leverage to actually move the business forward while still managing the day-to-day whirlwind. More on that a little later.
Historically, it is estimated that 96% of all small businesses fail within the first ten years. As they experience growth early on, the focus must quickly shift from launching the business to growing the business. And this growth comes with a host of growing pains, including how to:
The natural progression of business growth from idea to startup to small business is full of challenges, coming from all directions – financial, business-related, and personal. As a business moves toward scale, it and the entrepreneur inevitably hit a hard growth ceiling. This is the place where another layer of people, systems and processes is required to experience sustainable growth. And, this is where finding a better way and using collaboration and leveraging the resources, people, and tools around you are essential.
There Is a Way to Overcome the Growth Pains
Despite most businesses calling it quits within the first few years, this trend is quickly changing, and more businesses are able to overcome the growth ceiling.
However, those who are successful must make BEHAVIORAL and MINDSET changes.
Entrepreneurs and small businesses are starting to understand the concept of leveraging time, money and resources…and execution. They are finding creative ways to study, learn from, and implement proven growth hacking and execution strategies to be able to work on their business, instead of only working in their business. The pains of finding affordable and efficient ways to grow are nothing new, so why not leverage the skills, strategies, and tools other companies have successfully used to break through the growth ceiling.
But, what does leverage really mean for the entrepreneur and small business owner? How can you generate more leads, close more sales, save time and money? You must have a strategy and a SYSTEM for how you approach it.
Here are just three of the many ways that you, the entrepreneur, can focus on leveraging those within your ecosystem to scale your business:
Here are a few examples of how you can leverage your money to grow your business.
Leading entrepreneurs are using these strategies to better use their time.
When you’re scaling the growth ceiling, consider these examples of how other entrepreneurs are building a network of resources.
The 21st century entrepreneur has many more tools at their disposal than their predecessors. Using a blend of creativity, data and execution resources to find paths of growth overlooked by others is helping small businesses around the world experience unprecedented growth. The key is how to unearth proven growth hacking strategies to maximize your time, get more out of your financial investment and create a self-sustaining network of people focused on growing your business. Leveraging the expertise of other entrepreneurs and growth hackers can be a great place to start, so look out for networking and workshop opportunities.
“Bob” was writing code for a large infrastructure firm, earning a nice 6-figure salary. His quarterly job reviews showed him as the top developer in the building. An excellent employee.
But Bob had a secret that wasn’t unearthed by Verizon’s RISK team until 2013: He wasn’t doing any of the work. In fact, his secret went further. Not only was Bob not doing the work, he was also contracting with other companies, for multiple six-figure salaries, doing developing work for them as well. He was pocketing hundreds of thousands of dollars. He only worked about 30 to 60 minutes a day.
All of it perfectly well coded and seamless.
To Request the Outsourcing Blueprint Click Here
In just a second you’ll discover the rest of Bob’s story-but first let’s use this as an illustration for your own business.
Yours may be one of them.
Many entrepreneurs start their journey with a bold plan – to work hard, build their business and then have the time and money to enjoy their success. Most also start as a “mom and pop” operation, with the founder/owner doing most of the work.
And that’s the problem.
When you are the key “doing” person in the business it has a limiting effect. First, it means your personal productivity will limit the growth of the business. You’ll hit a plateau based on how many leads you can develop, how many customers you can serve and how many products/services you can develop. Second, it means the only way to “grow” your business is to work longer, not take time off, and scramble every day.
Once you hit your limit, your business plateaus or even dies. You can’t “scale” your business beyond a few thousand customers.
Maybe you’ve been there. Maybe you are there.
Grab a cup of coffee and take 4 minutes to read this post. As you read it, you will discover four simple steps to freeing up your time, working less and making your business not just more profitable but truly scalable.
You’ll also see what happened to Bob…
You can grab your guide and video tutorial by clicking here or on the button below.
There are some tasks ONLY you can do. Those are the ones you should focus on to grow your business.
Chances are, you are doing many things other people can do for you while not routinely getting done the tasks that truly matter in your business. In fact, most people’s psychology tricks them into thinking “getting things done” is valuable. “Getting things done” is good – but only if they are the right things.
Bob may or may not have been a great developer. We’ll never know. What we do know is this: He was able to create code that was the best in the building. He just didn’t do it himself. (More on this in a minute.)
Bob’s experience brings us to another point our egos often cause us to miss: Some of the things we’re doing can actually be done BETTER by someone else.
Here are the things you MUST focus your own time on to smash through growth barriers and allow your business to become truly successful and scalable:
That’s it. What I have found in working with hundreds of entrepreneurs is most people spend little or no time on these key elements because they are so busy scrambling to find customers, create valuable customer experiences, get the “day to day” fires put out.
Maybe you have experienced or are experiencing that same treadmill in your own business. (In just a minute I’ll give you a free tool to help you identify the tasks you can easily automate or outsource to get you off that treadmill.)
Now that you accept the need to focus on the “right” tasks rather than just “urgent” tasks, the next step is to figure out what resources are out there to get those tasks done.
If you have a problem to solve or a task to complete, chances are thousands and thousands of other business owners have the same problem. You don’t have to re-invent the wheel. Someone has either created automation to do that for you, or is willing to do that task for you for far less money than you might imagine.
The problem is we often don’t realize those tools are available.
Using social media well is important to build your brand, create customer loyalty, generate leads. It is also difficult to keep up with all the posting to all the platforms several times a day. Fortunately, there are several tools already created to do this automatically for you.
These tools can allow you to pre-load content, post it at specified times throughout the day and free up your time to do the “right” things in your business.
(To see which ones we use and recommend, click here to get our free “Top 10 Tools” white paper.)
On this blog we publish tools you can use, in categories, so you can see exactly what tools are available to solve your business needs.
There are some tasks an automated tool just can’t accomplish. For those you need people.
The internet has been an amazing resource to build any business – online or off. It allows us to access resources from all over the world and get excellent work accomplished with people we’ve never met in real life. Take Bob, for example (more on how he did that in a minute.)
When you need a blog post written, graphic designs created, a project managed chances are you need physical people to get the job done. Not only are there skilled people ready and able to do the work for you, often better than you could accomplish yourself, there are websites designed just to help you find and manage those people remotely.
You may have heard of Fiverr.com. Fiverr allows you to get tasks completed for as little as $5 and almost always less than $50. You can use Fiverr to get everything done from photo manipulation, to graphic design, to lead generation, to videos. It’s amazing and cheap.
Another website we utilize to find and manage people is UpWork.com. UpWork allows you to not only identify skilled people with a proven track record, it gives you a management system allowing you to see exactly what your virtual freelancer is doing with their time.
Just about any task you can’t automate can be outsourced to a highly skilled freelancer somewhere in the world.
Now that you have the basics of how to find tools and people to get your work done, the next step is to create a way to manage them.
You can grab your guide and video tutorial by clicking here or on the button below.
In order for your business to organically grow while you spend time on the important things, you need to have a routine way to manage your tools and people.
A process map is a simple, step-by-step procedure for creating consistent quality. It identifies the steps an outsourcer needs to take to prepare and complete a task. It also includes “expected outcomes” meaning it defines what the “finished task” should look like.
If you are having an outsourcer prepare content, you need to make sure you identify the process you expect them to go through to create the content and what the content should be like once it is complete.
Often examples of content that meets the criteria can help show the freelancer exactly what they are “shooting for.”
You also need to review the effectiveness of your tools and freelancers on a routine basis.
When you implement an automation – whether it is an email follow up routine for prospects, a social media automatic posting routine, a customer “thank you” letter – you need to routinely either weekly or monthly evaluate whether it is working well or not. Many people miss this step with automation tools.
Some questions to ask:
You also want to address routine follow up with your freelancers.
Initially you will want to follow up on their work immediately with both positive and adjustment feedback. They need to know the things they are doing right, and be reinforced with it, as well as things they need to correct.
On a routine basis you or someone on your team need to evaluate the work. This might be as it is created or, in the case of things like content, it might be a weekly or monthly review. Some things to consider:
Once you have the three above steps completed, now comes the fourth.
You can grab your guide and video tutorial by clicking here or on the button below.
Our businesses are a reflection of what we do routinely. Sure, once in awhile we hit a homerun, land a huge client, get a huge order. Over the long haul it is the single base hits that win the game.
In your business there should be four regular routines:
Bob was without a doubt an imaginative and innovative automater/outsourcer. Unfortunately, he also decided to hire programmers in China to do the work.
His company noticed many logins using his credentials to Chinese IP address. Hiring Verizon Security to investigate, they soon discovered Bob’s scheme.
You, however, can get all the benefits of automation and outsourcing without prison if you follow the four steps above. Your first step is to grab this free Outsourcing Blueprint to identify the areas where you can start outsourcing or automating now, freeing up time for you to do the truly important things in your business.
You can grab your guide and video tutorial by clicking here or on the button below.
Here’s a quick sales tip for you, it’s called the price anchoring technique.
If you emphasize the most expensive price or product first, any price after it suddenly seems like a steal. And, customers will likely spend more on each purchase, thinking that they’re capitalizing on some sort of savings.
It’s short and sweet, but effective – just like our newest addictive tool.
If you’re looking for more of these helpful business and sales growth tips and tricks, then you’ll love…
Addictive Tool Name: Growth Hacking Idea
Product Boosting Category: Business Growth
Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!
Website: www.growthhackingidea.com
What’s the deal?
Growth Hacking Idea is a free online resource and community designed to send you proven business and sales techniques and strategies to take your business to the next level. It’s simple, enter in your email and everyday for the first week you’ll get a growth hacking idea delivered straight to your inbox. After your first week, the growth hacking ideas will roll in once a week.
Sales and executives from top firms like Microsoft, Salesforce, LinkedIn, Hubspot, Disney, Coca-Cola, and Adobe are getting in on the growth hacking action too!
How much does it cost?
Growth Hacking Idea is FREE, but it is an invitation only community. Luckily, we have provided you an exclusive invitation to join, just click here.
Join us and sign up today for your daily growth hacking dose. We’ve collected some great strategies we can use ourselves. Share your favorite growth hacking idea with us on our Facebook page – let’s compare notes!
Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!
Not a regular Entreholic Addictive Tools Subscriber? Once a week. One really cool addictive marketing or productivity tool. Click here to sign up.
Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists! Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!
Follow us on Facebook and Twitter as well for more tools and insights!