You may think that social media is not for the faint of heart – but don’t worry, you can do it too! Establishing a social media presence can seem like a daunting task, but it can be a great (and affordable) way to reach out to potential customers and reconnect with existing or past customers. So, we’ve come up with the top five tips that you can use to help you get started leveraging social media to drive sales, and establish an online business presence.
Here you go…
Tip #1: Pick your target audience
This is where the social media strategy begins. First things, first. You must define who your target market is, what social media platforms they are likely to use, and what messaging may be the most effective for your audience. This is just a general guide that may help you decide which social media platforms to go after. Be flexible! This list is not set in stone, but can be used to drive your initial social media research. It’s always best to cast a wide social media net and establish several social media accounts to get in front of your target audience as much as possible.
Tip #2: Choose your social media platform(s)
Once you have reviewed the social media networks that work best to reach your target audience, now, you’re ready for action! Take note though, choosing the right social media network is a happy marriage between where your target audience is and what content your business can provide to attract customers.
When you first start, aim to establish one or two social media accounts and grow these over time before adding more to your social media resume. Slow and steady does win the race! Consider this info when selecting the right social media platform for your business.
Tip #3: Select your social media handle – it’s all in the name!
Whatever social media network you choose to use for your business, you will need a “handle” or username. Take some time to think of a good, marketable username. Keep in mind that this will be visible to customers and your “handle” will be how customers locate your business’ social media pages. Consistency is key, so make sure the “handle” you choose is available across all social media networks. You don’t want customers to be lost in cyberspace looking for your business’ social media pages. It’s always a good idea to make your social media “handle” your business’ name – as close as you can get it!
Tip #4: Create a content calendar and stick to it
You’re almost ready for showtime! With a social media account, you’ll need to share and post content. Believe it or not, you may have more content to share than you think. First, think about what type of content you want to create and share and how frequently you want to share it. For most social media sites, you’re able to repost or link to existing content like newspaper articles, YouTube videos, or other users’ posts. If you don’t have time to create original content, check out great online outsourcing sites like Upwork or Fiverr to score some affordable content creation help! Stay organized during this process by creating a content calendar. It’ll keep you on track with uploading and sharing new content. You don’t want to disappoint your growing following 🙂
Tip #5: Share a good mix of content
Variety is the spice of life, right? So for the best results, you should strive to have a good mix of content on all social media pages, including creative self-promotion, customer testimonials, and original content that is valuable to your customers. Self-promotion can be direct links (like this) to your website, information about sales promotions, or general news about your company. The key is to be creative and find ways to present information so that it is interesting and engaging for your target audience. No one likes fake or false content, so be sure that any testimonials you use are authentic. In fact, encourage your customers to post testimonials directly on your social media pages. To keep it fresh, try to rotate testimonials every few months, so the world can see the evidence of your business’ good works. Always tie your original content to your business, in some way, and all posts should be of value or interest to your target audience. Hint: This is where a seasoned and creative freelance copywriter can come in handy!
Use this as a guide…
Keep in mind that this is a bare minimum recommendation – the more sharing, the better!
Abandoned houses and social media pages are scary! Plus, an abandoned social media page can be more detrimental than no social media page at all. Remember, establishing a social media presence is about building relationships with your target audience, prospective customers, and loyal customers – so keep it current, not stale!
The Small Business Administration says you should spend about seven percent of your gross revenue on marketing and advertising. For most small businesses, that number should easily be in the $500 price range.
That said, how can your small business use $500 each month to market your business with the goal of having that money give you some good returns in the short and long run?
Google AdWords, Facebook advertising or even LinkedIn advertising for B2B marketing are all paid media opportunities you can put in place today and get sales from tomorrow. These shorter-term pay-per-click or pay-per-impression options can be crafted to go after a broad or narrow audience and will direct them back to your website, product page, or other lead capture tool to help you get more sales now.
$500 on these outlets can go a long way if you set a goal – leads, sales, traffic, etc. – and dedicate some time to interpreting the data to constantly improve your conversion ratio.
Content marketing is one of the most widely-used buzzwords in marketing right now because of the massive amount of content that consumers go through on a daily basis. A content marketing budget can be used to help fuel visits and engagement on social media, website content, eNewsletters, blogs and even in-person events, five of the most popular content marketing tactics according to a Content Marketing Institute survey.
Use your $500 budget to create some of the above-mentioned content but be sure to allot a portion to outreach so that you can get as many eyeballs on your content as possible.
SEO is one of the most long-term marketing items on this in that it takes a while for it to kick in. Decide whether you need local SEO or a national SEO campaign and focus in on the types of searchers you want finding your website. Many SEO companies will help you with the above-mentioned content marketing strategy as well as social media so be sure to try to get as much bang for your buck as possible with your $500 budget.
Entrepreneurs, and especially those on a budget, tend to wear a lot of hats. More often than not, a small business entrepreneur will be the one responsible for branding, marketing and promotion. Because the hiring of outside professionals is usually not within the budget, many small business owners are tasked with handling these things on their own.
Fortunately there are a lot of online marketing resources that you can use to help you look like a pro and hold onto some of the cash that is so important until you start landing those big clients.
One of the newest and most cost-effective branding tools entrepreneurs can use is Canva, simplified graphic design software with lots of pre-made templates that allow you to easily cut and paste your content. Canva is free to use and you can easily design social media graphics, marketing materials or ads in minutes. If you want to use some of Canva’s stock images, simply pay the $1 for what you need and you’ll save yourself $100s, maybe even thousands, on graphic design costs that go towards creating a professional brand.
A really useful online marketing resource for entrepreneurs is Fiverr, the marketplace for creative and professional services where most things cost just $5. Here you will find cheap content writers, graphic designers, voice over and media production specialists, developers and more.
One of our favorite things we recommend to B2B businesses is to use Fiverr to help you find, and connect, with other professionals on LinkedIn. Using a simple search for “LinkedIn connections” you’ll find a wealth of professionals who can help you build your professional network to 500 or more industry-relevant professionals in a short time.
Now that you have successfully used Canva to create professionally branded materials, Fiverr to outsource your content or web project, and have a strong foundation in which to compete in your industry, now it’s time for promotion.
Some of our favorite online promotional tools are those available from SumoMe. Some of SumoMe’s must-have free tools include their list builder, share and heat mapping tools. The list builder is an email newsletter collection tool, the share tool is a unique social sharing tool designed to get you more traffic, and the heat map tool is a tool that allows you to see where people are clicking, or not clicking, on your website.