SEO

Entreholic Addictive Tools – Spyfu

Spyfu Logo - Addictive Tools

Have you ever wondered what your competitors are doing? But never knew how to cyber spy on them?

This addictive tool will help you do just that! Now, you’ll be able to:

  • See what keywords they’re using
  • The Google Adword campaigns they’re running – and
  • What platforms they’re on to generate leads

Here are the goods…

Addictive Tool Name: Spyfu

Product Boosting Category: Search Engine Optimization (SEO)

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

Website: www.spyfu.com

What’s the deal?
SpyFu enables you to expose the search marketing secret formula of your competitors! Simply type in their website address and within seconds, you’ll receive a detailed report of every place their website is referenced on Google,  as well as backlinks, keyword value, and cost per click for each keyword. This instant report also includes every keyword they’ve bought on Google Adwords, every organic search engine rank, and any variations of keywords used over the past 9 years.

Now you’ll have the ability to incorporate similar strategies to boost your website traffic and sales leads! Even better, you can use Spyfu to get the inside scoop on your competitor’s social media activity to help you better position your business’ social media presence.
Cost: Many of their tools are free, but for access to unlimited data and the more robust features, a subscription is needed. Monthly plans start as low as $49 per month.

Spyfu gets a 4 star rating by users, making it your affordable go-to SEO analytics tool! Check out what users are saying about the digital spying power of Spyfu and how they are leveraging this cyber intel to boost their business revenue.

Don’t procrastinate – take advantage of this addictive tool ASAP! When you do, share your experience with us by commenting on this blog. Plus, check out our website standings on Spyfu too (www.entreholic.com).

Happy spying!

Help Us Spread the Word! If you enjoy this series help us share it around!! We’ve made it easy just click the following text links to share this tool on: Facebook, Twitter, LinkedIn or Pinterest! Or just forward it along by email to a friend or colleague!

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Here at Entreholic, we can handle part or all of your needs with our Marketing Strategy & Execution Specialists!  Social media management, content writing, digital public relations, marketing automation and nurture emails, data scraping for lead generation, and brainstorming strategy sessions are just part of what we do! To learn more, check us out!
Follow us on Facebook and Twitter as well for more tools and insights!

Can You do SEO on Your Own?

It is likely that you have heard of or tried search engine optimization (SEO), the process of getting your website to rank well in the search engines for queries related to your products/services. What you may not know is whether you can actually do SEO yourself.

Some people, mostly SEOs themselves, describe the service as the equivalent to hiring an accountant or attorney. In fact, most SEOs charge $76-$200/hour and charge between $1,000-$7,500 per project or as much as $5,000 for a monthly retainer.

SEO is a highly specialized skilled but is a skill that can be learned. Here’s some considerations for those entrepreneurs wondering whether they can save money on outsourcing this vital cost.

Your Chances of being Able to Do SEO on Your Own Increase if:

You have 8-10 hours a week

SEO is very time-consuming because much of it involves getting the search engines to trust your website. As Google, the most popular search engine, uses about 200 algorithms to determine how you rank for various searches, you’ll spend a great deal of time reverse-engineering these algorithms to determine the best approach to gain some traffic share.

You are a good writer

Google and other search engines index all the webpages on the internet sort of like a library indexes all the books in its system. The search engine “robots” crawl through your site and “read” your content, using it as a major factor in your ability to rank. Because real people will also be reading your content, you’ll need to learn how to appeal to both search engines and people.

It’s good to know that a substantial correlation study revealed that the average content length of the top 10 search engine results was over 2,000 words per page.

Average Content Length of Top 10 Results

You are familiar with social media and outreach

Once you create good articles, blogs or visuals, you’ll want to actually get some eyeballs on them. If you spend time reaching out to other people in your industry – and especially those influential people with large social media following – you’ll have a great chance of getting more traffic to your website. The idea is to have a big social network yourself and have people with a large social network share links to your content on their networks.

You learn how to build or earn links

Correlation studies of top ranking sites reveal that backlinks are amongst the most important ranking factor for SEO. The sheer number of backlinks, the quality and relevancy of the pages they come from, and the words used in the hyperlink text to link to your site are all important factors that will contribute to increased ranking.

Then there is the fact that Google became the world’s most popular search engine because it greatly bases its ranking criteria off of following links from site-to-site.

You actually have a product or service people want

At the end of the day no amount of SEO can help save a bad product, service or business model. SEO helps people who are looking for your products or services – through searches – find you. If they don’t like what you’re selling them it might not be an SEO issue but a business issue!