3 Online Marketing Resources for Entrepreneurs on a Budget

Entrepreneurs, and especially those on a budget, tend to wear a lot of hats. More often than not, a small business entrepreneur will be the one responsible for branding, marketing and promotion. Because the hiring of outside professionals is usually not within the budget, many small business owners are tasked with handling these things on their own.

Fortunately there are a lot of online marketing resources that you can use to help you look like a pro and hold onto some of the cash that is so important until you start landing those big clients.

Branding on a Budget

One of the newest and most cost-effective branding tools entrepreneurs can use is Canva, simplified graphic design software with lots of pre-made templates that allow you to easily cut and paste your content. Canva is free to use and you can easily design social media graphics, marketing materials or ads in minutes. If you want to use some of Canva’s stock images, simply pay the $1 for what you need and you’ll save yourself $100s, maybe even thousands, on graphic design costs that go towards creating a professional brand.

Marketing on a Budget

A really useful online marketing resource for entrepreneurs is Fiverr, the marketplace for creative and professional services where most things cost just $5. Here you will find cheap content writers, graphic designers, voice over and media production specialists, developers and more.

One of our favorite things we recommend to B2B businesses is to use Fiverr to help you find, and connect, with other professionals on LinkedIn. Using a simple search for “LinkedIn connections” you’ll find a wealth of professionals who can help you build your professional network to 500 or more industry-relevant professionals in a short time.

Promotion on a Budget

Now that you have successfully used Canva to create professionally branded materials, Fiverr to outsource your content or web project, and have a strong foundation in which to compete in your industry, now it’s time for promotion.

Some of our favorite online promotional tools are those available from SumoMe. Some of SumoMe’s must-have free tools include their list builder, share and heat mapping tools. The list builder is an email newsletter collection tool, the share tool is a unique social sharing tool designed to get you more traffic, and the heat map tool is a tool that allows you to see where people are clicking, or not clicking, on your website.

3 comments
ig says Reply March 7, 2017

What’s up i am kavin, its my first occasion to commenting anywhere, when i read this paragraph i thought i could also make comment due to this sensible
article.

Augusto de Arruda Botelho says Reply March 9, 2017

This article will help the internet visitors for setting
up new website or even a blog from start to end.

minecraft says Reply September 27, 2018

Hey! This is my first comment here so I just wanted to give a quick
shout out and say I really enjoy reading your posts.
Can you suggest any other blogs/websites/forums that cover the same topics?

Thank you!

Leave Your Reply

Resolve the Captcha below: *

Leave a Reply

Resolve the Captcha below: *