In order to stay at pace with the ever competitive HVAC marketing industry, companies find it critical to establish their brand online by creating their own HVAC company website. However, just having a good looking website is never enough to enhance your online visibility. You also need to practice good SEO for HVAC strategies.
Search engine optimization (SEO) is the process of increasing visibility in organic search engine results to website improve rankings, drive traffic, increase brand awareness and gain an edge over the competition.
If you rank higher on the major search engines, the possibility for your website to get noticed and visited by users is also higher, thus, driving more traffic to your company website. And the more visitors you have, the more you can possibly get new clients, and the more you can eventually grow your business.
Is the local SEO strategy for your air conditioning company still revolve around online Yellow Pages? If so, then it may be about time for you to restructure your HVAC website SEO strategies. According to a recent study, only 7% of searchers use Yellow Pages when searching for local HVAC contractors and businesses. The study also revealed that more than 70% of the users type in relevant search terms on major search engines like Yahoo!, Bing, and Google to find contractors and companies within their locality. This only means that if you are still stacked with Yellow Pages, you are missing a huge number of potential clients.
So, what should you do then? Well, in terms of local SEO, your best option is to get listed in different local citation sites and directories.
Are you guilty of submitting bad business data to local directories? Then, fix it as soon as you can.
As much as possible, fill out all information needed for each directory. If you are allowed to include company logo and images, be sure to upload high-quality images. If the directory permits, add your social media accounts and link to your profile page. Also, add targeted keywords to your business description but use them in a natural way of writing and avoid keyword stuffing. The more relevant information you supply to each and every local citation sites and directories, the better.