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Search Engine Optimization or SEO for photographers is all about finding ways to keeping your photography business at the highest rank in search engines’ SERPs.
Well, the answer to this question is straight and simple. If you optimize your photography website for specific keywords, you can easily be found by your prospective clients when they search for a web page that matches your content.
According to a recent study, websites that show up on the top list of the search engine’s organic search results get 33% of the traffic while the ones that are in the second position receive only 18%. Those on the lower positions receive an even lesser percentage of the traffic.
As a professional photographer, you have to continuously drive more visitors to your website, attract new potential leads, and turn them into buying customers. And because of this, finding the best SEO services for photographers is no longer just an option, but a necessity.
Here are the top three most common aspects that many photographers tend to overlook.
Your domain name will greatly affect your brand and your online marketing success. And because of this, you need to seriously think about what domain name will you elect for your photography website. If you already have an existing domain, well and good. However, if you have not yet created one, it’s a good thing to start your SEO campaign by registering a good, memorable and short domain name. You must also include your primary keyword or perhaps your brand name in your domain name. Make sure it is brandable and easy to remember.
Examples of a good domain name:
Examples of a not so good domain name:
As part of their SEO strategy, photographers create and develop multiple similar themed websites and then add a link targeting the main website to each of these multiple sites. By doing this, you do not only divide your resources among your multiple websites, you are also dividing your effort and focus. This SEO strategy for photographers may have worked well in few cases, but not all the time. Instead, focus on a single website and spend all your available marketing budget on optimizing it.
Choosing a web hosting service provider does not always mean picking the one with the lowest monthly rate. There is a lot to consider (like the host’s ability to scale as your business grow, customer support, reputation, and uptime track record) when choosing a solid web hosting solution, especially for your photography business.
If you underestimate the significance of choosing wisely a web hosting solution, you may be at a higher risk of experiencing security and malware attacks. A wrongfully chosen host can also provide a negative impact on your SEO ranking and it can as well cause you to lose revenue.