5 Tips to Get Started on Social Media

You may think that social media is not for the faint of heart – but don’t worry, you can do it too! Establishing a social media presence can seem like a daunting task, but it can be a great (and affordable) way to reach out to potential customers and reconnect with existing or past customers. So, we’ve come up with the top five tips that you can use to help you get started leveraging social media to drive sales, and establish an online business presence.

Here you go…

Tip #1: Pick your target audience

This is where the social media strategy begins. First things, first. You must define who your target market is, what social media platforms they are likely to use, and what messaging may be the most effective for your audience. This is just a general guide that may help you decide which social media platforms to go after. Be flexible! This list is not set in stone, but can be used to drive your initial social media research. It’s always best to cast a wide social media net and establish several social media accounts to get in front of your target audience as much as possible.

  • All ages (13 years old and up): Facebook
  • Professionals, business leaders: LinkedIn
  • Bloggers and influencers: Tumblr and Twitter
  • Expectant couples, newlyweds, do-it-yourselfers: Pinterest
  • Teens and young adults: Snapchat, YouTube, Tumblr, and Instagram

Tip #2: Choose your social media platform(s)

Once you have reviewed the social media networks that work best to reach your target audience, now, you’re ready for action! Take note though, choosing the right social media network is a happy marriage between where your target audience is and what content your business can provide to attract customers.

When you first start, aim to establish one or two social media accounts and grow these over time before adding more to your social media resume. Slow and steady does win the race! Consider this info when selecting the right social media platform for your business.

  • Instagram and Pinterest are ideal for businesses that have lots of visual content to share. These sites are a great match for photography, event planning, construction, or interior design businesses, just to name a few.
  • Facebook and Twitter are the go-to for businesses that have unique and shareable content. This can include links to blog articles (just like this one!), videos, or event photos. Facebook is also great for capturing customer testimonials as well!
  • Snapchat, YouTube and Vine are must have social media accounts for businesses that have video or digital content to share with customers. This content can also be shared and linked to using Twitter or Facebook.

Tip #3: Select your social media handle – it’s all in the name!

Whatever social media network you choose to use for your business, you will need a “handle” or username. Take some time to think of a good, marketable username. Keep in mind that this will be visible to customers and your “handle” will be how customers locate your business’ social media pages. Consistency is key, so make sure the “handle” you choose is available across all social media networks. You don’t want customers to be lost in cyberspace looking for your business’ social media pages. It’s always a good idea to make your social media “handle” your business’ name – as close as you can get it!

Tip #4: Create a content calendar and stick to it

You’re almost ready for showtime! With a social media account, you’ll need to share and post content. Believe it or not, you may have more content to share than you think. First, think about what type of content you want to create and share and how frequently you want to share it. For most social media sites, you’re able to repost or link to existing content like newspaper articles, YouTube videos, or other users’ posts. If you don’t have time to create original content, check out great online outsourcing sites like Upwork or Fiverr to score some affordable content creation help! Stay organized during this process by creating a content calendar. It’ll keep you on track with uploading and sharing new content. You don’t want to disappoint your growing following 🙂

Tip #5: Share a good mix of content

Variety is the spice of life, right? So for the best results, you should strive to have a good mix of content on all social media pages, including creative self-promotion, customer testimonials, and original content that is valuable to your customers. Self-promotion can be direct links (like this) to your website, information about sales promotions, or general news about your company. The key is to be creative and find ways to present information so that it is interesting and engaging for your target audience. No one likes fake or false content, so be sure that any testimonials you use are authentic. In fact, encourage your customers to post testimonials directly on your social media pages. To keep it fresh, try to rotate testimonials every few months, so the world can see the evidence of your business’ good works. Always tie your original content to your business, in some way, and all posts should be of value or interest to your target audience. Hint: This is where a seasoned and creative freelance copywriter can come in handy!

Use this as a guide…

Keep in mind that this is a bare minimum recommendation – the more sharing, the better!

  • Blog posts to website, at least once per week and shared across all social media accounts
  • New posts on Facebook, Instagram, and LinkedIn at least two times per week
  • New tweets at least ten times per week
  • Pinterest pinning at least ten times per week

Abandoned houses and social media pages are scary! Plus, an abandoned social media page can be more detrimental than no social media page at all. Remember, establishing a social media presence is about building relationships with your target audience, prospective customers, and loyal customers – so keep it current, not stale!

Check out our social media channels and stay up-to-date with the latest in social media best practices. Come connect with us on Facebook, Twitter, and LinkedIn.

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