$500 Marketing Budget: 3 Ways to Make it go Farther

The Small Business Administration says you should spend about seven percent of your gross revenue on marketing and advertising. For most small businesses, that number should easily be in the $500 price range.

That said, how can your small business use $500 each month to market your business with the goal of having that money give you some good returns in the short and long run?

  1. Use Paid Media Outlets

Google AdWords, Facebook advertising or even LinkedIn advertising for B2B marketing are all paid media opportunities you can put in place today and get sales from tomorrow. These shorter-term pay-per-click or pay-per-impression options can be crafted to go after a broad or narrow audience and will direct them back to your website, product page, or other lead capture tool to help you get more sales now.

$500 on these outlets can go a long way if you set a goal – leads, sales, traffic, etc. – and dedicate some time to interpreting the data to constantly improve your conversion ratio.

  1. Invest in Content Marketing

Content marketing is one of the most widely-used buzzwords in marketing right now because of the massive amount of content that consumers go through on a daily basis. A content marketing budget can be used to help fuel visits and engagement on social media, website content, eNewsletters, blogs and even in-person events, five of the most popular content marketing tactics according to a Content Marketing Institute survey.

Use your $500 budget to create some of the above-mentioned content but be sure to allot a portion to outreach so that you can get as many eyeballs on your content as possible.

  1. Use it Towards Your SEO Budget

SEO is one of the most long-term marketing items on this in that it takes a while for it to kick in. Decide whether you need local SEO or a national SEO campaign and focus in on the types of searchers you want finding your website. Many SEO companies will help you with the above-mentioned content marketing strategy as well as social media so be sure to try to get as much bang for your buck as possible with your $500 budget.

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